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Alejandro, Founder and CEO 

Alejandro is a young entrepreneur from the Washington D.C. metro area. Alejandro started Smell of Love Candles to buy more books, save money for college and to help those in need. 

Alejandro believes that we are stronger when we take care of each other so his company donates a portion of each month’s profits to charity. 

Alejandro is the founder of the YouTube channel: Smell of Love Candles, where he shares tips on candle making with natural waxes and business lessons learned as he runs his business. Alejandro also shares his journey on his podcast: Lessons from a Kidpreneur.

Alejandro has been featured on ABC 7/WJLA DC, WUSA 9WDVM/DCW, Majic 102.3/92.7, Northern Virginia Magazine, Telemundo, Washington Business Journal, The Washington Post, and many more. He hopes to inspire others to pursue their dreams, no matter their age. 


Valentina, Assistant of Operations 

Valentina is Alejandro's little sister who helps with all things operations. From helping pass the bubble wrap during shipping operations to keeping everyone laughing, Valentina keeps everyone on their toes. 


Patricia, Assistant to the CEO

Patricia is Alejandro's and Valentina's mom. She helps Alejandro in anything he may need assistance in, from helping with shipping to helping keep track of inventory to helping with accounting. Patricia helps the CEO in multiple tasks so that the CEO can focus on making creative candles and continue growing his business. When she's not helping our CEO, Patricia is helping run the family's candle wax and fragrance oil supply business (check out SLC Supplies!). 


DeAndre, Sales Manager 

DeAndre is our Sales Manager and Retail Specialist. He brings many, many years of retail experience to his role and has been instrumental in setting up our retail experience for our customers. Currently, his favorite candle is Sweet Love. 


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